The representation and presentation of data to facilitate understanding According to Colin Ware in “Visual Thinking by Design” the average human attention span is only 8 seconds, and our brain processes visual images 60,000 times faster than text.
The primary goal of data visualisation is to communicate information clearly and efficiently. It makes complex data more accessible, understandable and useable.
Try to view visualisation as an important part of your analytical process. If you have spent hours assembling, cleaning and analysing your data, all your hard work might be impacted upon if how you present your findings isn’t thought through.
Top Tips - Data Visualisation (518kb PDF)
